|Create The Environment
For Successful Fundraising
Marketing Your Organization's Brand
May 2007 -- Duration: 1 hour 11 minutes
Led by Lisa James, CFRE
How do others see your organization?
Are you compelling?
Are you convenient?
Are you consistent?
Are you considerate?
Fundraising is easier when people have a clear and consistent image of who you are.
But be sure that image is the one you want to have.
Who Should Attend: Fundraising Managers and Fundraising
Staff, Marketing and PR staff, CEOs, interested board members.
Seminar attendees will learn:
- To identify key publics and strategies appropriate to each
- The importance of clear graphics and standards for their use.
- Convenient options for consistent giving.
- Simple structure for appreciative recognition.
About Lisa James:
Lisa James , CFRE has twenty years of executive
experience with large organizations and projects. Her experience
in the non-profit field includes staff positions with Oregon Health
Sciences University Foundation, Doernbecher Children’s Hospital
Foundation, Rogue Valley Medical Center Foundation, The Osmond
Family Foundation/ Children’s Miracle Network. She served
as Executive Director of the Wenatchee Valley College Foundation,
and six years as Director of Institutional Advancement for Southern
Oregon University and Executive Director of the SOU Foundation.