|Fundraising With Corporate Savvy
Hood Marketing Online
September 2007 -- Duration: 1hr 04min
This free recording is available for immediate download, together with all handouts.
& Online Donations
by Katya Andresen
Vice President, Marketing, Network
When it comes to finding supporters online, do you feel
lost in Sherwood Forest?
Step out of the trees by letting go
of mission myopia and think like a corporate marketer.
how to steal corporate savvy that will get you inside
the heads of your partners, donors and beneficiaries and enable
you to craft a compelling message that motivates people to take
real action online.
Katya Andresen sees the many successes and the short-comings of
the thousands of nonprofits that receive online donations through
Network For Good. She understands why and how people give online.
In this session, Katya will outline the four secrets
to successful messages
and explain how you can apply them to your marketing, especially
on the Internet.
Who Should Attend: Executive Directors, Development
Directors, Development Staff, Communications Staff, Board Members
and Volunteers -- anyone who works to get your message out.
- The four components of a successful message
- The three keys to successful messaging online
- Techniques and timing that are working for nonprofits through
Network for Good
"EXCELLENT! Really gave me new insights in terms of how to
brand and focus on the donor or 'customer' point of view."
"There were many helpful, practical examples of the 'point
Special Olympics LA
"The notion of 'focus' and making the audience
the focus, not the organization. 'CRAM' was very helpful as was
making your site a welcome mat for your audiences."
Mr. Holland's Opus Foundation
"There were good statistics on who is giving online vs through
other venues; great resources, and a good reminder of those tools
that are available."
Susann Mikkelson, Rocky Mountain Farmers Union
Katya Andresen is Vice President of Marketing for Network for
Good, the world's leading charitable giving site and largest provider
of online donation services to nonprofits. She develops and executes
the charitable giving portal Network for Good's marketing strategy,
including consumer outreach, media relations, corporate partnerships
and nonprofit marketing.
Fundraising Success Magazine named Katya Fundraising Professional
of the Year in 2007. She has trained hundreds of causes in effective
marketing and media relations, and her marketing materials for
nonprofits have won national and international awards.
Katya is the author of the book, Robin Hood Marketing: Stealing
Corporate Savvy to Sell Just Causes (Jossey-Bass, 2006)
and was featured in the ebook, Nine Minds of Marketing. She is
also author of a chapter in the upcoming book, People to
People Fundraising (Wiley, 2007).
More . . .