Essential Tips and Techniques for
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Marketing and Fundraising Online
by Katya Andresen
Chief Operating Officer, Network
Are you feeling out-gunned by the competition for dwindling resources?
Do you have a cookie-cutter brand?
You've go to stand out to attract attention and donations necessary
to advance your mission.
Learn how to rise above and
attain standout status with marketing savvy.
Katya will tell the
stories of one clever sock manufacturer and several innovative
nonprofits to show the keys to staking your marketing sweet spot – and
regaining new organizational focus and disciplined time management.
Katya Andresen sees the many successes and the short-comings of
the thousands of nonprofits that receive online donations through
Network For Good. She understands why and how people give online.
Who Should Attend: Executive Directors, Development
Directors and Staff, Marketing Directors and Staff, Communications
Staff, Board Members and Volunteers -- anyone who works to get
your message out.
- The four parts of an audience-centered message
- The three rings of successful online marketing
- Macro-trends in online fundraising at
Network for Good
"EXCELLENT! Really gave me new insights in terms of how to brand
and focus on the donor or 'customer' point of view."
"There were many helpful, practical examples of the 'point
Special Olympics LA
"The notion of 'focus' and making the audience
the focus, not the organization. 'CRAM' was very helpful as was
making your site a welcome mat for your audiences."
Mr. Holland's Opus Foundation
"There were good statistics on who is giving online vs through
other venues; great resources, and a good reminder of those tools
that are available."
Susann Mikkelson, Rocky Mountain Farmers Union
Former Vice President of Marketing, Katya Andresen is now the
Chief Operating Officer at Network for Good, the world's leading
charitable giving site and largest provider of online donation
services to nonprofits. She develops and executes the charitable
giving portal Network for Good's marketing strategy, including
consumer outreach, media relations, corporate partnerships and
Fundraising Success Magazine named Katya Fundraising Professional
of the Year in 2007. She has trained hundreds of causes in effective
marketing and media relations, and her marketing materials for
nonprofits have won national and international awards.
is the author of the book, Robin Hood Marketing: Stealing
Corporate Savvy to Sell Just Causes (Jossey-Bass, 2006)
and was featured in the ebook, Nine Minds of Marketing. She is
also author of a chapter in, People to
People Fundraising (Wiley, 2007).
More . . .