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Expertise LevelOrganization Size Successful Email Fundraising On A Tight Budget
How Small & Medium Nonprofits Can Best Use Email Lists To Make Online Fundraising Work

March 2007 -- Duration: 1 hour 15 minutes
All purchases include PDF copies of all handouts, including power point. Access codes are delivered via email in less than 5 minutes and recordings are downloaded in MP3 format.  

Recorded Seminar

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Marc Lee Email Fundraising
Led by Marc Lee, CFRE

Learn what you need to do to stay in touch with your many constituents, without overwhelming them with e-communications. Effective email and email lists are the key to online donations.

Who Should Attend: Development, marketing & technical staff at Small & Medium size nonprofits.

Expertise Required: You have a "Donate Now" option in place on your website and have raised from $0.00 to $50,000 online in the past year.

Email lists are the most important part of your online marketing and communications. Even small shops can afford a listserv to make email communication a breeze. This is a how-to seminar with lots of tips and techniques. It is NOT a vendor review.

This seminar will enable attendees to:

  • Review the fundamentals of email communications.
  • Know the options for inexpensive email lists and how little a good program can cost.
  • Understand the limits and opportunities for using email in your fundraising.
  • Discover how to collect addresses and avoid being labeled as SPAM.
  • Learn the different email formats and which one(s) to use when.

What People Said About This Seminar:

"Very well organized, good flow, great presenter. I learned a lot of new information and got a lot of good ideas [for email fundraising]."
Boy Scouts of America, Milwaukee County Council

"Our organization falls between small and middle sized ... and it was great to know what that means for us budget and planning wise [for email lists]."
New England Wild Flower Society

"Good information about web site usage and design to capture donor interest. Good presentation of available softwares for email fundraising and statistics about effectiveness."

"I want to stay current and believe the information presented [for email lists] reflects latest trends and technology and also reflected the practices of other organizations like mine."
Eileen Secrest
First Peoples Worldwide

"The seminar was a good overview for us, especially since we're relatively new in the area of email fundraising."
Christine Buhler
Fidelco Guide Dog Foundation

"[The most positive aspect was] the tangible tips and recommendations to incorporate into our business practice"
Sharon Jaycox Daitz
Partnership for a Drug-Free America

"The part of asking and fundraising organization about the ownership of your IP address. I think this was great info!"
Community Anti-Drug Coalitions of America

About Marc Lee:

Marc Lee, CFRE is President of Affinity Resources LLC. He is both a Certified Fund Raising Executive and a Webmaster. A specialist in Internet Communications he focuses on the opportunities and challenges of marketing and fundraising online.

Marc not only consults on fundraising, website design, and email and Internet marketing strategy, he is a practitioner. His extensive hands-on experience includes work on over 80 websites: creating database driven web sites, designing and executing Email Campaigns, Optimizing for Search Engines and setting up eCommerce and Online Donation applications. His experience includes a wide variety of both nonprofits and for-profits.

Marc is a sought after speaker and workshop leader in the areas of Fundraising and the Internet with recent presentations at: AFP International, CASE-NAIS, Mid-America Fundraising Conference, Regional AFPs, Regional ALDE, Philanthropy Day, and University of Nebraska Continuing Education.