Successful Email Fundraising On A Tight Budget
How Small & Medium Nonprofits
Can Best Use Email Lists To Make Online Fundraising Work
March 2007 -- Duration: 1 hour 15 minutes
All purchases include PDF copies of all handouts, including
power point. Access codes are delivered via email in less than 5 minutes and
recordings are downloaded in MP3 format.
Led by Marc Lee, CFRE
Learn what you need to do to stay in touch with
your many constituents, without overwhelming them with
e-communications. Effective email and email lists are the key
to online donations.
Who Should Attend: Development, marketing & technical
staff at Small & Medium
Expertise Required: You have a "Donate Now" option
in place on your website and have raised from $0.00 to $50,000
online in the past year.
Email lists are the most important part of your online
marketing and communications. Even small shops can afford a listserv to make
email communication a breeze. This is a how-to seminar with lots
of tips and techniques. It is NOT a vendor review.
This seminar will enable attendees to:
- Review the fundamentals of email communications.
- Know the options
for inexpensive email lists and how little a good program can
- Understand the limits and opportunities for using email
in your fundraising.
- Discover how to collect addresses and avoid being labeled
- Learn the different email formats and which one(s) to use
What People Said About This Seminar:
"Very well organized, good flow, great presenter. I learned
a lot of new information and got a lot of good ideas [for email
Boy Scouts of America, Milwaukee County Council
"Our organization falls between small and middle sized ...
and it was great to know what that means for us budget and planning
wise [for email lists]."
New England Wild Flower Society
"Good information about web site usage and design to capture
donor interest. Good presentation of available softwares for email
fundraising and statistics about effectiveness."
"I want to stay current and believe the information presented
[for email lists] reflects latest trends and technology and also
reflected the practices of other organizations like mine."
First Peoples Worldwide
"The seminar was a good overview for us, especially since
we're relatively new in the area of email fundraising."
Fidelco Guide Dog Foundation
"[The most positive aspect was] the tangible tips and recommendations
to incorporate into our business practice"
Sharon Jaycox Daitz
Partnership for a Drug-Free America
"The part of asking and fundraising organization about the ownership
of your IP address. I think this was great info!"
Community Anti-Drug Coalitions of America
About Marc Lee:
Marc Lee, CFRE is President of Affinity Resources
LLC. He is both a Certified Fund Raising Executive and a Webmaster.
A specialist in Internet Communications he focuses on the opportunities
and challenges of marketing and fundraising online.
Marc not only consults on fundraising, website design, and email
and Internet marketing strategy, he is a practitioner. His extensive
hands-on experience includes work on over 80 websites: creating
database driven web sites, designing and executing Email Campaigns,
Optimizing for Search Engines and setting up eCommerce and Online
Donation applications. His experience includes a wide variety of
both nonprofits and for-profits.
Marc is a sought after speaker and workshop leader in the areas
of Fundraising and the Internet with recent presentations at: AFP
International, CASE-NAIS, Mid-America Fundraising Conference, Regional
AFPs, Regional ALDE, Philanthropy Day, and University of Nebraska