Prospect Research
Led by Brinah Vincent, MBA, CFRE
The right relationship with the right prospect at the
right time is the key to fundraising effectiveness.
Google is a tremendous boon to prospect researchers, but there's
a lot more you need to know.
Learn how to gather prospect information, prioritize
prospects, identify appropriate
relationship building strategies and establish target gift amounts.
Who Should Attend: Fundraising Managers and Fundraising
Staff, Major and Planned Gift professionals.
Seminar attendees will learn:
- An understanding of the prospect segmenting process.
- The importance of and how to find information about individual
prospects.
- Basic calculations for determining individual annual and campaign
gift capacity.
- Understand tools for tracking relationship building processes
that lead to successful solicitation.
About Brinah Vincent:
Brinah Vincent, MBA, CFRE is the founder of
Effective Fundraising Management in Colorado Springs. With over
17 years in the nonprofit sector, Ms. Vincent is a specialist
in fundraising and organizational management. Active in the
Association of Fundraising Professionals, Ms. Vincent has an MBA
in Nonprofit Management from Boston University and an extensive
background in working with small to mid-sized organizations. Ms.
Vincent is a well-known trainer on topics related to nonprofit
excellence.
|