Led by Marc Lee, CFRE
A successful email appeal depends not just on the urgency
and content of your appeal.
The look and layout of your email can bring donors in, or
drive them away.
your online donations with effective email design.
Your email might look great in your
office, but who sees it? Breakdowns in deliverability, opens and
click-thrus are a plague.
Learn from the Big Guys. This "hands-on" seminar will
describe the most current techniques used by for-profit vendors
to get the message through and complete the donation.
This seminar will focus primarily on email design and
content issues that improve donations.
Special Review: Fundraising Widgets and Badges and what they can
do for you.
Learn the 5 elements to Effective Email:
- List Quality & Delivery
- Open Rates and Click-Thru Rates
- Donation Rates
Who Should Attend: Development, marketing & technical
staff at Small & Medium
Expertise Required: You have a "Donate Now" option
in place on your website and have raised from $0.00 to $50,000
online in the past year.
This seminar will enable attendees to:
- Review the different email formats and which one(s) to use
- Learn design and layout techniques to improve email deliverability,
opens and click-thrus.
- Know what your delivery and open rates really mean, and
how to improve them.
- Understand the areas of concern an internal email audit should
What People Said About This Presenter's March
"Successful Email Fundraising On A Tight
"Very well organized, good flow, great presenter. I learned
a lot of new information and got a lot of good ideas [for email
Boy Scouts of America, Milwaukee County Council
"Our organization falls between small and middle sized ...
and it was great to know what that means for us budget and planning
wise [for email lists]."
New England Wild Flower Society
"Good information about web site usage and design to capture
donor interest. Good presentation of available softwares for email
fundraising and statistics about effectiveness."
"I want to stay current and believe the information presented
[for email lists] reflects latest trends and technology and also
reflected the practices of other organizations like mine."
First Peoples Worldwide
"The seminar was a good overview for us, especially since
we're relatively new in the area of email fundraising."
Fidelco Guide Dog Foundation
"[The most positive aspect was] the tangible tips and recommendations
to incorporate into our business practice"
Sharon Jaycox Daitz
Partnership for a Drug-Free America
"The part of asking and fundraising organization about the
ownership of your IP address. I think this was great info!"
Community Anti-Drug Coalitions of America
About Marc Lee:
Marc Lee, CFRE is President of Affinity Resources
LLC. He is both a Certified Fund Raising Executive and a Webmaster.
A specialist in Internet Communications he focuses on the opportunities
and challenges of marketing and fundraising online.
Marc not only consults on fundraising, website design, and email
and Internet marketing strategy, he is a practitioner. His extensive
hands-on experience includes work on over 80 websites: creating
database driven web sites, designing and executing Email Campaigns,
Optimizing for Search Engines and setting up eCommerce and Online
Donation applications. His experience includes a wide variety of
both nonprofits and for-profits.
Marc is a sought after speaker and workshop leader in the areas
of Fundraising and the Internet with recent presentations at: AFP
International, CASE-NAIS, Mid-America Fundraising Conference, Regional
AFPs, Regional ALDE, Philanthropy Day, and University of Nebraska