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Expertise LevelOrganization SizeFundraising Emails That Raise $$
From Design To Delivery To Donation

May 2007 -- Duration: 1 hour 22 min
All purchases include PDF copies of all handouts, including power point. Access codes are delivered via email in less than 5 minutes and recordings are downloaded in MP3 format.  

Recorded Seminar

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Marc Lee Fundraising Online
Led by Marc Lee, CFRE

A successful email appeal depends not just on the urgency and content of your appeal.

The look and layout of your email can bring donors in, or drive them away.

Increase your online donations with effective email design.

Your email might look great in your office, but who sees it? Breakdowns in deliverability, opens and click-thrus are a plague.

Learn from the Big Guys. This "hands-on" seminar will describe the most current techniques used by for-profit vendors to get the message through and complete the donation.

This seminar will focus primarily on email design and content issues that improve donations.

Special Review: Fundraising Widgets and Badges and what they can do for you.

Learn the 5 elements to Effective Email:

  • Format
  • Layout
  • List Quality & Delivery
  • Open Rates and Click-Thru Rates
  • Donation Rates

Who Should Attend: Development, marketing & technical staff at Small & Medium size nonprofits.
Expertise Required: You have a "Donate Now" option in place on your website and have raised from $0.00 to $50,000 online in the past year.

This seminar will enable attendees to:

  • Review the different email formats and which one(s) to use when.
  • Learn design and layout techniques to improve email deliverability, opens and click-thrus.
  • Know what your delivery and open rates really mean, and how to improve them.
  • Understand the areas of concern an internal email audit should look at.

What People Said About This Presenter's March 15 Seminar,
"Successful Email Fundraising On A Tight Budget":

"Very well organized, good flow, great presenter. I learned a lot of new information and got a lot of good ideas [for email fundraising]."
Boy Scouts of America, Milwaukee County Council

"Our organization falls between small and middle sized ... and it was great to know what that means for us budget and planning wise [for email lists]."
New England Wild Flower Society

"Good information about web site usage and design to capture donor interest. Good presentation of available softwares for email fundraising and statistics about effectiveness."

"I want to stay current and believe the information presented [for email lists] reflects latest trends and technology and also reflected the practices of other organizations like mine."
Eileen Secrest
First Peoples Worldwide

"The seminar was a good overview for us, especially since we're relatively new in the area of email fundraising."
Christine Buhler
Fidelco Guide Dog Foundation

"[The most positive aspect was] the tangible tips and recommendations to incorporate into our business practice"
Sharon Jaycox Daitz
Partnership for a Drug-Free America

"The part of asking and fundraising organization about the ownership of your IP address. I think this was great info!"
Community Anti-Drug Coalitions of America

About Marc Lee:

Marc Lee, CFRE is President of Affinity Resources LLC. He is both a Certified Fund Raising Executive and a Webmaster. A specialist in Internet Communications he focuses on the opportunities and challenges of marketing and fundraising online.

Marc not only consults on fundraising, website design, and email and Internet marketing strategy, he is a practitioner. His extensive hands-on experience includes work on over 80 websites: creating database driven web sites, designing and executing Email Campaigns, Optimizing for Search Engines and setting up eCommerce and Online Donation applications. His experience includes a wide variety of both nonprofits and for-profits.

Marc is a sought after speaker and workshop leader in the areas of Fundraising and the Internet with recent presentations at: AFP International, CASE-NAIS, Mid-America Fundraising Conference, Regional AFPs, Regional ALDE, Philanthropy Day, and University of Nebraska Continuing Education.