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When it comes to finding supporters online, do you feel lost in Sherwood Forest? Step out of the trees by letting go of mission myopia and think like a corporate marketer. Learn how to steal corporate savvy that will get you inside the heads of your partners, donors and beneficiaries and enable you to craft a compelling message that motivates people to take real action online. Katya Andresen sees the many successes and the short-comings of the thousands of nonprofits that receive online donations through Network For Good. She understands why and how people give online. In this session, Katya will outline the four secrets to successful messages and explain how you can apply them to your marketing, especially on the Internet. Who Should Attend: Executive Directors, Development Directors, Development Staff, Communications Staff, Board Members and Volunteers -- anyone who works to get your message out.
What People Said About This Seminar "EXCELLENT! Really gave me new insights in terms of how to
brand and focus on the donor or 'customer' point of view." "There were many helpful, practical examples of the 'point
of emphasis'." "The notion of 'focus' and making the audience
the focus, not the organization. 'CRAM' was very helpful as was
making your site a welcome mat for your audiences." "There were good statistics on who is giving online vs through
other venues; great resources, and a good reminder of those tools
that are available." About Katya Andresen: Katya Andresen is Vice President of Marketing for Network for Good, the world's leading charitable giving site and largest provider of online donation services to nonprofits. She develops and executes the charitable giving portal Network for Good's marketing strategy, including consumer outreach, media relations, corporate partnerships and nonprofit marketing. Fundraising Success Magazine named Katya Fundraising Professional of the Year in 2007. She has trained hundreds of causes in effective marketing and media relations, and her marketing materials for nonprofits have won national and international awards.
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Katya is the author of the book, Robin Hood Marketing: Stealing
Corporate Savvy to Sell Just Causes (Jossey-Bass, 2006)
and was featured in the ebook, Nine Minds of Marketing. She is
also author of a chapter in the upcoming book, People to
People Fundraising (Wiley, 2007).| Copyright © 2006,
2007, 2008, 2009, 2010, 2011, 2012, 2013, 2014 Affinity Resources® LLC Fundraising Consultants |
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