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Expertise LevelOrganization SizeThe Latest Trends & Tips in Online Fundraising
How Digital Giving Is Changing Charity

April 2008 -- Duration: 61 minutes
All purchases include PDF copies of all handouts, including power point. Access codes are delivered via email in less than 5 minutes and recordings are downloaded in MP3 format.  

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Richard McPhersonOnline Fundraising
Led by Richard McPherson, Founder, McPherson Associates

Are you wondering what will provide the spark to your online fundraising this year?

Is your 20-something staff telling you you've got to have a presence on MySpace?

Will a blog bring donors to your organization?

If you already have an online presence, and want to grow it, this seminar is for you.

Nonprofits are getting good at sending email and raising more money online -– but donors are getting web-savvy and their expectations grow higher and higher.

If you have any responsibility for online fundraising, this may be the most profitable hour of your month.

For fundraising or communications executives, online fundraising and annual fund managers, and communications managers,

As you invest more in the web and e-mail, this fast-paced session will help you understand how to get the most from your organization’s technology budget.

Using real-world case studies with practical ideas you can use, this seminar will help you learn:

  • The most effective emerging strategy for raising money from website visitors
  • Why your e-mail strategy may not be working – and how to fix it
  • How to take advantage of the surprising reaction of online donors to direct mail
  • The five “do’s” – and more important 3 “don’ts” for your online giving pages
  • How to raise more money online from $1,000 donors

The seminar will cover:

  • How e-mail and online fundraising practices are evolving
  • When – and whether – to experiment with social networks like MySpace and YouTube
  • The changing role of charity “aggregators” like Network for Good and Guidestar
  • What donors expect from the online giving experience

Fundraising Feasibility StudyOur presenter, Richard McPherson, is author of Digital Giving -- How Technology Is Changing Charity (iUniverse, Inc., 2007).

Who Should Attend: Fundraising or communications executives, fundraising and annual fund managers, and communications managers. This seminar is geared for those who do not have an extensive technical background.

What People Said About This Seminar:

"I think the presenter did a good job of presenting a lot of different and usable ideas."
Summit Marketing

"Seeing materials other organizations use is extremely helpful. Researching e-newsletters and stewardship efforts online is very time consuming, and it is very helpful to have someone put all of that together in one concise presentation, while pulling all the important aspects out for you."
Kelly Wallace
Beth Israel Deaconess Medical Center

"Good information was presented with some very interesting statistics."
Edison Wato
National Museum of the American Indian

"I thought it was very interesting that we need to target our online presence toward the baby boomer crowd and not exclusively to young people."
Olivia Engkvist
Wyoming Community Foundation

About Richard McPherson:

Richard McPherson helps non-profit organizations increase public support through direct marketing, online communications and training. He founded Philadelphia-based McPherson Associates in 1984, providing communications and fundraising services to the American Red Cross, The Carter Center, major U.S. universities and libraries, the Public Broadcasting Service and National Public Radio, children’s hospitals, women’s rights advocates and conservation organizations. He has conducted fundraising training programs for the Direct Marketing Association’s Nonprofit Federation (New York), the International Fundraising Congress (Amsterdam), The National Trust for Historic Preservation (Washington), and the Women’s Funding Network (San Francisco). He is a popular webinar trainer for associations and fundraising magazines.

Richard currently serves on the faculty of the George H. Heyman, Jr., Center for Philanthropy and Fundraising at New York University. He is a member of the Advisory Board of Convio, America’s largest provider of online technology services to the voluntary sector.

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