Led by Richard McPherson, Founder, McPherson Associates
Are you wondering what will provide the spark to your
online fundraising this year?
Is your 20-something staff telling you you've got to
have a presence on MySpace?
Will a blog bring donors to your organization?
If you already have an online presence, and want to grow it, this
seminar is for you.
Nonprofits are getting good at sending email and raising
more money online -– but donors are getting web-savvy and
their expectations grow higher and higher.
If you have any responsibility for online fundraising, this
may be the most profitable hour of your month.
or communications executives, online fundraising and annual fund
managers, and communications managers,
As you invest more in the web and
e-mail, this fast-paced session will help you understand how
to get the most from your organization’s technology budget.
Using real-world case studies with practical ideas you
can use, this seminar will help you learn:
- The most effective emerging strategy for raising money
from website visitors
- Why your e-mail strategy may not be working – and
how to fix it
- How to take advantage of the surprising reaction of online
donors to direct mail
- The five “do’s” – and more important
3 “don’ts” for your online giving pages
- How to raise more money online from $1,000 donors
The seminar will cover:
- How e-mail and online fundraising practices are evolving
- When – and whether – to experiment with social
networks like MySpace and YouTube
- The changing role of charity “aggregators” like
Network for Good and Guidestar
- What donors expect from the online giving experience
presenter, Richard McPherson, is author
of Digital Giving -- How Technology Is Changing
Charity (iUniverse, Inc., 2007).
Who Should Attend: Fundraising or communications
executives, fundraising and annual fund managers, and communications
managers. This seminar is geared for those who do not have an extensive
What People Said About This Seminar:
"I think the presenter did a good job of presenting a lot of different
and usable ideas."
"Seeing materials other organizations use is extremely helpful.
Researching e-newsletters and stewardship efforts online is very
time consuming, and it is very helpful to have someone put all
of that together in one concise presentation, while pulling all
the important aspects out for you."
Beth Israel Deaconess Medical Center
"Good information was presented with some very interesting statistics."
National Museum of the American Indian
"I thought it was very interesting that we need to target our
online presence toward the baby boomer crowd and not exclusively
to young people."
Wyoming Community Foundation
About Richard McPherson:
Richard McPherson helps non-profit organizations
increase public support through direct marketing, online communications
and training. He founded Philadelphia-based McPherson Associates
in 1984, providing communications and fundraising services to the
American Red Cross, The Carter Center, major U.S. universities
and libraries, the Public Broadcasting Service and National Public
Radio, children’s hospitals, women’s rights advocates
and conservation organizations. He has conducted fundraising training
programs for the Direct Marketing Association’s Nonprofit
Federation (New York), the International Fundraising Congress (Amsterdam),
The National Trust for Historic Preservation (Washington), and
the Women’s Funding Network (San Francisco). He is a popular
webinar trainer for associations and fundraising magazines.
Richard currently serves on the faculty of the
George H. Heyman, Jr., Center for Philanthropy and Fundraising
at New York
University. He is a member of the Advisory Board of Convio, America’s
largest provider of online technology services to the voluntary
More . . .