Annual Fund
Led by Margaret Guellich, MBA, CFRE, Director of
Major Gifts and Planned Giving for the Diocese of Metuchen (NJ)
Looking for that one BRIGHT idea?
Wanting confirmation that you are doing it RIGHT?
Or are you taking a fresh look at everything?
Learn from a practitioner who really knows about annual
giving.
This one-hour seminar will help put the spring back in your step
and
provide you with tools you’ve been waiting for.
October, November and December are critical fundraising months
for
every nonprofit.
Even in August, there's still time to fine tune your plans for
soliciting annual year-end gifts.
The fundraising environment is very competitive,
especially in an
election year. Extra thought now can really pay off in December.
This seminar will NOT address donor acquisition (mass) mailings.
It will include a look at your fall renewal mailing to existing donors.
After taking this seminar, the participant will have learned:
- Key elements
needed for the annual fund to be successful.
- Strategies to renew and upgrade donor participation.
- Methods to cultivate donors for on-going support.
- Ideas for donor involvement not requiring volunteerism.
- Best practices for a donor-centered annual fund.
- What to look for in evaluating the Annual Fund.
Who Should Attend?
Anyone who shares responsibility for getting contributions during
the
last 3 months of 2008.
About Margaret Guellich:
Margaret Guellich, a Certified Fund Raising Executive,
has over 30 years of fund raising experience. Currently she is
Director of Major Gifts and Planned Giving for the Diocese of Metuchen
(NJ). Previously Margaret led Catholic Relief Services direct
response program managing more than $55 million annually.
Margaret’s background includes development audits, planning and feasibility studies,
management of comprehensive development programs, capital campaigns, major gift
development and cultivation, direct response/ annual funds, board development
and seminars.
More . . . .
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