spare change

Featured Recorded Seminars

FREE - Fundraising Registration Basics

Receive Seminar Alerts

Affinity Seminars
PO Box 12129
Denver CO 80212
619-864-1065 fax

M - F, 8 am - 4:30 pm Mountain Time

Guarantee | Recorded Seminars | Request Alerts | Suggest Topic | Home

Expertise LevelOrganization SizeHow To Raise More Money From Your Local Business Community
Moving Beyond Selling Event Tables & Sponsorships

Duration: 66 minutes, including Q & A

All purchases include PDF copies of all handouts, including power point. Access codes are delivered via email in less than 5 minutes and recordings are downloaded in MP3 format.  

Recorded Seminar


Add to Cart   View Cart

Linda LysakowskiCorporate & Business Giving, Annual Fund Support
Led by Linda Lysakowski, ACFRE

Does your local business community really support your organization?

Are you looking for ways to grow business support? Do you do more than sell tables and sponsorships for your events?

Many nonprofits fail to reach their local business community for a variety of reasons, from case statement to presentation to ask.

Now is the time to begin to prepare for next year, especially because times are tough.

Learn to apply major campaign approaches to businesses in your annual gift campaign.

If you need more business support, this workshop is for you. Linda will talk about the psychology of corporate giving, how to reach your local business owners and how to organize your Corporate/Business Annual Appeal.

Topics To Be Addressed Include:

  • Why nonprofits fail at approaching their local business community
  • Support beyond Special Events
  • A mailing to local Chamber members does not a Business Appeal make!
  • “Ask for money, and you’ll get advice, ask for advice and you’ll get money”
  • How to identify and cultivate your local business community:
    • The Willie Sutton Theory
    • Building Networks
    • Cultivation Activities
  • Organizing Your Annual Corporate/Business Appeal
    • Getting Started
    • A Case Study

Who Should Attend: Development Staff, Special Events Staff, Development Directors, CEOs.

 What Some Folks Said About Linda's Other Affinity Seminars:

I appreciated the information about how to plan on who to call 10% at least once a year. Using volunteers to make connections, too, with the businesses is a good idea.
Deanna Kuder

Good review but several good ideas and some nice ways to word concept
Joyce Giedt
Spare Key

Although I found the content and direction of the webinar somewhat elementary for where our Development Office and agency are with planning, I appreciated the speaker's willingness to share specific charts and info that we request after the session. While this type of detailed info is more helpful to me, I can appreciate not consuming all of the time from others on this.
Roxane Johnson
Niles Home for Children

"Loved hearing about the businessperson teams for corporate fundraising because it made me think of applications for my membership organization."
Sundra Flansburg
World Neighbors

"The wide scope of topics covered with regard to the utilization of volunteers [was very positive] -- I appreciated touching on so many areas and applications."
Michelle Redding
Catholic Charities of the Diocese of St. Cloud, MN

"[The seminar] helped to identify areas that we need to build on to effectively use our volunteers. Building the plan is the next step."

About Linda Lysakowski, ACRFE:

Linda Lysakowski, ACFRE is one of fewer than 100 people worldwide to hold the Advanced Certified Fundraising Executive designation. The President and CEO of Capital Venture, she was named Eastern Pennsylvania’s “Outstanding Fundraising Executive of the Year” in 2001. Linda received this same honor from the Las Vegas Chapter in 2004. In April 2006 she received the Barbara Marion Award for Outstanding Service to AFP. A magna cum laude graduate of Alvernia College, Linda is also a graduate of AFP’s Faculty Training Academy.

A featured speaker nationwide, Linda has authored several books on fundraising. She has managed capital campaigns ranging in size from $175,000 to over $12,000,000 and helped hundreds of organizations start or improve their development programs.

More . . .