How To Raise More Money From Your Local Business Community
Moving Beyond Selling Event Tables & Sponsorships
Duration: 66 minutes, including Q & A
All purchases include PDF copies of all handouts, including
power point. Access codes are delivered via email in less than 5 minutes and
recordings are downloaded in MP3 format.
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Recorded Seminar
$49
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Corporate
& Business Giving, Annual Fund Support
Led by Linda Lysakowski, ACFRE
Does your local business community really support your
organization?
Are you looking for ways to grow business support? Do
you do more than sell tables and sponsorships for your events?
Many nonprofits fail to reach their local business
community for a variety of reasons, from
case statement to presentation to ask.
Now is the time to begin to prepare for next
year, especially because times are tough.
Learn
to apply major campaign approaches to businesses in
your annual gift campaign.
If you need more business support, this workshop is for
you. Linda
will talk about the psychology
of corporate giving, how to reach your local business owners and
how to organize your Corporate/Business Annual Appeal.
Topics To Be Addressed Include:
- Why nonprofits fail at approaching their local business community
- Support beyond Special Events
- A mailing to local Chamber members does not a Business Appeal make!
- “Ask for money, and you’ll get advice, ask for advice and you’ll get money”
- How to identify and cultivate your local business community:
- The Willie Sutton Theory
- Building Networks
- Cultivation Activities
- Organizing Your Annual Corporate/Business Appeal
- Getting Started
- A Case Study
Who Should Attend: Development Staff, Special
Events Staff, Development Directors, CEOs.
I appreciated the information about how to plan
on who to call upon...top 10% at least once a year. Using volunteers
to make connections, too, with the businesses is a good idea.
Deanna Kuder
Youthville
Good review but several good ideas and some nice ways to word
concept
Joyce Giedt
Spare Key
Although I found the content and direction of
the webinar somewhat elementary for where our Development Office
and agency are with planning, I appreciated the speaker's willingness
to share specific charts and info that we request after the session.
While this type of detailed info is more helpful to me, I can appreciate
not consuming all of the time from others on this.
Roxane Johnson
Niles Home for Children
"Loved hearing about the businessperson teams for corporate
fundraising because it made me think of applications for my membership
organization."
Sundra Flansburg
World Neighbors
"The wide scope of topics covered with regard to the utilization
of volunteers [was very positive] -- I appreciated touching on
so many areas and applications."
Michelle Redding
Catholic Charities of the Diocese of St. Cloud, MN
"[The seminar] helped to identify areas that we need to build
on to effectively use our volunteers. Building the plan is the
next step."
Youthville
Linda Lysakowski, ACFRE is one of fewer than
100 people worldwide to hold the Advanced Certified Fundraising
Executive designation. The President and CEO of Capital
Venture, she was named Eastern Pennsylvania’s “Outstanding
Fundraising Executive of the Year” in 2001. Linda received
this same honor from the Las Vegas Chapter in 2004. In April 2006
she received the Barbara Marion Award for Outstanding Service to
AFP. A magna cum laude graduate of Alvernia College, Linda is also
a graduate of AFP’s Faculty Training Academy.
A featured speaker nationwide, Linda has authored several books
on fundraising. She has managed capital campaigns ranging in size
from $175,000 to over $12,000,000 and helped hundreds of organizations
start or improve their development programs.
More . . .
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