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Expertise LevelOrganization SizeInternet Fundraising Tips For Challenging Times
Steps You Must Take Now To Support Overall Giving In The Next 12 Months

December 2008

68 minutes, including Q & A

All purchases include PDF copies of all handouts, including power point. Access codes are delivered via email in less than 5 minutes and recordings are downloaded in MP3 format.  

Recorded Seminar

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Marc LeeOnly Available Through Affinity Seminars
Led by Marc Lee, CFRE

Are you getting the most out of your website? What about your email?

Is the Internet just getting in the way of overall giving?

The Internet should be your best friend in a struggling economy. It is the most cost efficient means to both add new donors and to grow your existing support.

Learn easy-to-implement ways to get the most out of the Internet!

This session presents new approaches to providing the online support and convenience your donors are sure to need in 2009.

Participants will:

  • learn 8 actions you can take to improve online donations
  • find out about 10 important free or low cost web resources to improve your Internet communications
  • discover the harsh truth about bad email delivery and how to improve it
  • find out about list fatigue and how to avoid it
  • learn about 2 major areas where new money is being raised online
  • review 16 ways to grow your email list

Who Should Attend?

This session is designed develoment and/or marketing directors and for all development staff with novice to advanced level responsibility for online donations, email marketing, annual giving.

What People Said About This Marc's Previous Seminars

"Very well organized, good flow, great presenter. I learned a lot of new information and got a lot of good ideas [for email fundraising]."
Boy Scouts of America, Milwaukee County Council

"Our organization falls between small and middle sized ... and it was great to know what that means for us budget and planning wise [for email lists]."
New England Wild Flower Society

"Good information about web site usage and design to capture donor interest. Good presentation of available softwares for email fundraising and statistics about effectiveness."

"I want to stay current and believe the information presented [for email lists] reflects latest trends and technology and also reflected the practices of other organizations like mine."
Eileen Secrest
First Peoples Worldwide

"The seminar was a good overview for us, especially since we're relatively new in the area of email fundraising."
Christine Buhler
Fidelco Guide Dog Foundation

"[The most positive aspect was] the tangible tips and recommendations to incorporate into our business practice"
Sharon Jaycox Daitz
Partnership for a Drug-Free America

"The part of asking and fundraising organization about the ownership of your IP address. I think this was great info!"
Community Anti-Drug Coalitions of America

About Marc Lee :

Marc Lee, CFRE is President of Affinity Resources LLC. He is both a Certified Fund Raising Executive and a Webmaster. A specialist in Internet Communications he focuses on the opportunities and challenges of marketing and fundraising online.

Marc not only consults on fundraising, website design, and email and Internet marketing strategy, he is a practitioner. His extensive hands-on experience includes work on over 80 websites: creating database driven web sites, designing and executing Email Campaigns, Optimizing for Search Engines and setting up eCommerce and Online Donation applications. His experience includes a wide variety of both nonprofits and for-profits.

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