Courage To Change
10 Rules For Fundraising In The Recession – &
All purchases include PDF copies of all handouts, including
power point. Access codes are delivered via email in less than 5 minutes and
recordings are downloaded in MP3 format.
Available Only Through Affinity
Led by Bernard Ross, principal of The Management
Centre in London, UK & Richard McPherson, author
of Digital Giving, How Technology is Changing Charity.
When things get better, things will be different.
you be ready? Do you have the courage to make the right changes,
Your recession fundraising strategy needs to get
you through hard times – and also prepare you for what lies
How can you change your strategy short-term without crippling
your organization long-term?
Join two fundraising innovators from
both sides of the Atlantic who will challenge you with their provocative
and irreverent new rules. Expect some lively exchanges!
Bernard Ross from the UK and Richard McPherson from the
US team up to explore :
- Things you may be doing now that will come back to haunt you
when the economy improves
- How technology can help – or hurt – your cause
in changing times
- How donors’ expectations are changing, and how you can
(and must) respond
- How a fresh long-term strategy can pay short-term dividends
- The importance of innovation as a core competitive advantage
Who Should Attend: Executive Directors, Development
Directors, Annual Fund Officers, anyone contemplating a capital
campaign or seeking major gifts.
"I have been in major gift fundraising for 25 years and this
is one of the most informative presentations I have ever experienced.
It is what most of us take years to learn intuitively."
Kay Redington, National MS Society, North Florida Chapter
"The speaker was most knowledgeable and had a wonderful way
of conveying critical information."
Kimberly Hambrick, Edvantia
"A well delivered presentation. The content was excellent
and the delivery was equally entertaining and engaging--just an
excellent, endearing presenter"
Michelle A. Redding, Catholic Charities of the Diocese of St. Cloud
"I was affirmed as a fundraiser that my BA and MA in psychology
helps me in a myriad of ways. It also affirmed how important rapport
is with any donors and it spoke to my strengths."
Susan Fink, American Refugee Committee
"Got me thinking in a new direction. Learning to match speaking
styles and blink rate will be interesting"
Rob Wagner, Westmont College
About Bernard Ross:
of The Management Centre in London, Bernard is internationally-acclaimed
as a management and fundraising strategist, trainer and advisor
to NGOs on five continents. He is the award winning author of
two books including The Influential Fundraiser (Wiley 2008)” More
. . .
About Richard McPherson:
Founder of Philadelphia-based McPherson Associates, Inc., Richard
is author of Digital Giving,
How Technology is Changing Charity, and
advises nonprofits in the US, Europe and Asia. He teaches at New
York University’s Heyman Center for Fundraising and Philanthropy. More
. . .