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Expertise LevelOrganization SizeCourage To Change
10 Rules For Fundraising In The Recession – & After

76 minutes

All purchases include PDF copies of all handouts, including power point. Access codes are delivered via email in less than 5 minutes and recordings are downloaded in MP3 format.

Recorded Seminar

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Bernard Ross Available Only Through Affinity Seminars
Led by Bernard Ross, principal of The Management Centre in London, UK & Richard McPherson, author of Digital Giving, How Technology is Changing Charity.

When things get better, things will be different.

Will you be ready? Do you have the courage to make the right changes, now?

Your recession fundraising strategy needs to get you through hard times – and also prepare you for what lies ahead.

How can you change your strategy short-term without crippling your organization long-term?

Join two fundraising innovators from both sides of the Atlantic who will challenge you with their provocative and irreverent new rules. Expect some lively exchanges!

Richard McPherson Bernard Ross from the UK and Richard McPherson from the US team up to explore :

  • Things you may be doing now that will come back to haunt you when the economy improves
  • How technology can help – or hurt – your cause in changing times
  • How donors’ expectations are changing, and how you can (and must) respond
  • How a fresh long-term strategy can pay short-term dividends
  • The importance of innovation as a core competitive advantage

Who Should Attend: Executive Directors, Development Directors, Annual Fund Officers, anyone contemplating a capital campaign or seeking major gifts.


What People Said About Bernard Ross' 2007 Affinity Seminar

"I have been in major gift fundraising for 25 years and this is one of the most informative presentations I have ever experienced. It is what most of us take years to learn intuitively."
Kay Redington, National MS Society, North Florida Chapter

"The speaker was most knowledgeable and had a wonderful way of conveying critical information."
Kimberly Hambrick, Edvantia

"A well delivered presentation. The content was excellent and the delivery was equally entertaining and engaging--just an excellent, endearing presenter"
Michelle A. Redding, Catholic Charities of the Diocese of St. Cloud

"I was affirmed as a fundraiser that my BA and MA in psychology helps me in a myriad of ways. It also affirmed how important rapport is with any donors and it spoke to my strengths."
Susan Fink, American Refugee Committee

"Got me thinking in a new direction. Learning to match speaking styles and blink rate will be interesting"
Rob Wagner, Westmont College


About Bernard Ross:

Principal of The Management Centre in London, Bernard is internationally-acclaimed as a management and fundraising strategist, trainer and advisor to NGOs on five continents. He is the award winning author of two books including The Influential Fundraiser (Wiley 2008)” More . . .

About Richard McPherson:

Founder of Philadelphia-based McPherson Associates, Inc., Richard is author of Digital Giving, How Technology is Changing Charity, and advises nonprofits in the US, Europe and Asia. He teaches at New York University’s Heyman Center for Fundraising and Philanthropy. More . . .